Psychology of colors is the study of how our brain perceives what it visualizes. It aims to determine how color affects our everyday decisions and the impact that they have on our brains. This impact is used to manipulate our decision making through multiple views of society.
“Colors, like features, follow the changes of the emotions,” Pablo Picasso
Psychology of Colors – Color Symbolism
It attracts attention more than any other color.
Red color increases the respiration rate and raises the pressure of the blood.
Associated with danger, energy, strength, power, as well as love and passion.
It represents fascination, happiness, enthusiasm, creativity, determination, success, attraction, and stimulation.
Orange combines the energy of red color and the happiness of yellow color.
Associated with, sunshine, joy, and tropics.
Yellow color creates a warming effect, awakens cheerfulness and excites mental activity.
Indicates honor and loyalty. Later the meaning of yellow was connected with lack of braveness.
It is associated with joy and energy.
Bright yellow is an attention-getter (that’s the reason taxicabs are yellow).
Babies cry more in yellow rooms.
When overused, it may have a disturbing effect.
Green is the color of nature. It symbolizes freshness, growth, and fertility.
It suggests stability and endurance
Dark green is also commonly associated with money.
It has great healing power.
As the color of the sea, it is often associated with depth and stability.
It symbolizes, loyalty, wisdom, trust, intelligence, truth, and faith.
Considered beneficial to body and mind.
Used to symbolize piousness and sincereness.
The green color is also associated with calmness.
Unique and authentic
Idealistic, spiritual and sincere
Peaceful, flexible and imaginative
It is the natural color for the seawater and the sky
It is embraced as the color of heaven.
It is cold, wet, and slow (opposed to red)
Blue has more complex and contradictory meanings than any other color.
Dark blue: dignity, intelligence, trust, and authority
Bright blue: strength, dependability, coolness, and cleanliness.
Light blue: serenity, spiritual, ethereal, infinity, and peace.
Blue also evolved as a symbol of depression in American culture. “Feeling blue” and “Singing the blues” are good examples of how color symbolism has been evolved in different cultures.
Purple associated with royalty.
It symbolizes power, luxury, nobility, and ambition.
Combines the energy of the red and the stability of blue.
Transmit wealth and extravagance.
Associated with dignity, creativity, wisdom, mystery, and magic.